Barbara Lippert's Critique: Double Play

Hilfiger exploits on- and offline mediaThe last Tommy Hilfiger ad I remember spending time pondering was a giant billboard in Times Square. It showed a group of guys and gals who had just emerged from their local swimmin’ hole, stripped down and smiling broadly in their sopping wet Tommy boxers and underwear.
This was a few years back, and as I recall, the group got my attention because it consisted of about one woman for every 10 wet men–what was the story there? Plus, something about the blinding whiteness of the group’s teeth, combined with the transparency of the collective nipple alert, made it wholesome and deeply creepy at the same time.