Barbara Lippert's: Critique - Beauty Spots

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These commercials portray two powerful, kick-ass women who are in control of their lives and get what they want due to their:
a) Talents as golf champions
b) Devoted pets
c) MBAs and pilot licenses
d) Great hair
If you answered d, great hair, it’s a good one, as Regis Philbin says.
This Finesse campaign is fresh and breakthrough for the mass-market shampoo category. It features contemporary-looking actors in natural, intimate, everyday situations with edgy dialogue. Best of all, there’s nary a toss of a freshly- washed-shiny-thick-healthy head of hair in the entire campaign.
That said (“Sometimes you need a little Finesse, sometimes you need a lot”), I give it points for being memorable, but in an annoying way.
First, and I realize this is an irrational reason to dislike any commercial, the spot called “Personal Shopper” caused my young son, in a moment of sudden bonding, to ask me about tampons.







AW+

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