Barbara Lippert's Critique: BBDO's Boxed Set

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Wasn’t it just a few years ago, after BMW Films, that David Lubars told agencies that if they didn’t get with the new-media program, they’d find their work “flushed down the 21st-century toilet”?

Of course, for the past year, the former Fallon president has been chief creative officer at BBDO, an agency known for its Neolithic (or at least 1978-ish) predilection for blockbuster TV commercials that, get this, run on network television, using (hee-hee) busloads of celebrities.

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