Barbara Lippert's Critique: All In The Timing

These new Sierra Mist spots (two of which debuted on the Oscars) are based on a delightful premise: Cast a group of diverse improv comics (here they’re called the “Mist-takes”), place them in Sierra-centric situations, and let ’em riff.

The troupe is deftly put together—three are former MADtv-ers, and the entire crew will seem familiar to people (like me) who watch way too much television.