Barbara Lippert's Critique: All In The Timing

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

These new Sierra Mist spots (two of which debuted on the Oscars) are based on a delightful premise: Cast a group of diverse improv comics (here they’re called the “Mist-takes”), place them in Sierra-centric situations, and let ’em riff.

The troupe is deftly put together—three are former MADtv-ers, and the entire crew will seem familiar to people (like me) who watch way too much television.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in