Barbara Lippert's Critique

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By now, it might be considered the ultimate version of the emperor’s new clothes: In the last two years, amid steadily declining sales, Gap advertising has been in-house, out of house (at Modernista!) and back in-house while waiting for a new agency to get up to speed. Under wraps for so long, the rescue campaign for fall is here from Laird + Partners, and it’s … pretty much the same stuff.

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