Barbara Lippert's Critique

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Screw the global village. It’s no small world, after all—at least, judging by the new Nike Presto campaign, which looks and sounds so other worldly that it could have come from Mars or Pluto but was actually shot in three housing complexes in and around Paris. (More proof that Saturday Night Live’s Coneheads were on to something when they explained all of their oddball extraplanetary ways with the stock mono tone response, “We are from France.”)

Everything about these three inspired Presto spots is “from France.”

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