Barbara Lippert's Critique

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For the past year or so, it seems as though Chrysler has been actively courting controversy in its ads.

Take the “Drive=Love” campaign in which one bizarro spot had a Concorde-driving mom telling her teen daughter that the family’s two kids were named for the places they were conceived. “Oh yuck, Mom!” the girl says, surely speaking for us all, as it dawns on her how baby Concorde got that moniker.

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