Barbara Lippert's Critique

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Not your usual perma-scruff ad dude, this 20s-to-30s-ish character is neatly shaved and coiffed, wearing a crisp shirt, pleated pants and semi-status-symbol watch. He stands in his orderly, yuppie-ish kitchen with its proud, top-of-the-line glass cabinets. And the man is smelling something. Nose in the refrigerator, he goes for the old Chinese-takeout container, sniffs it and tosses. He sees a hunk of cheese: same thing—it’s history. Ditto for that iffy stuff in the Tupperware. Now every item in the fridge is scrutinized—duly whiffed and thrown out at increasing speed—until the guy’s trash can is overflowing and the fridge is empty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in