Barbara Lippert's Critique

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Not your usual perma-scruff ad dude, this 20s-to-30s-ish character is neatly shaved and coiffed, wearing a crisp shirt, pleated pants and semi-status-symbol watch. He stands in his orderly, yuppie-ish kitchen with its proud, top-of-the-line glass cabinets. And the man is smelling something. Nose in the refrigerator, he goes for the old Chinese-takeout container, sniffs it and tosses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in