Barbara Lippert's Critique

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This 60-second ad has all the makings of a great fake documentary, on the order of “The Legend of Buddy Lee.” But instead of making us believe in a midget Kewpie face, this one offers the history of a sports drink that came up from a Florida swamp, with a crudely bogus story line that revolves around the “searing question” of why football players didn’t pee more during games.

We’ve got the announcer with the preposterously auth or itative voice, introducing what appears to be perfectly faked, Frank Gifford-era foot age of college football games and marching bands, and signature...

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