Barbara Lippert's Critique

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I’ve seen so many of these scruffy-cheeked guys in commercials lately that this particular mini-genre would seem to deserve its own name. How about soul-patch theater? SPT is not entirely literal: You’ve also got your goatee boys and the dudes with the three-day beards; others shave but achieve the look by wearing free style, upward-sticking hair and several layers of wrinkled clothing. Dining in their cars, bonded to each other and a bit out of it, these guys seem to embody the prized 18-24 male demographic as it goes on its mild testosterone ride.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in