Barbara Lippert's Critique

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This year,EDS opted out of the Super Bowl ad lineup, and I missed its high-concept use of strange critters in giant production numbers. The previous two years, the Plano, Texas-based company killed in the Surreal Action With Animals category, first with its “herding cats” extravaganza, then with the now-classic “running of the squirrels” in Pamplona.

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