Barbara Lippert's Critique

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

An average Joe who grows a car on his head. The other shows an anxious fellow licking the keyhole of the last silver VW on a dealer’s lot to keep other inter ested parties at bay. If these two new Volks wagen spots seem cruder and much less transcendent than the usual magical, category-leading work, that’s because they are dealer spots.

Dealer spots are among the industry’s bottom feeders.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in