Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
fresh and unexpected? In this holiday spot from Sears, there is no Santa, no talk of sweaters for Mom. Instead, we get a middle-aged woman out in the woods, ogling a lumberjack’s ass.
Normally I would be horrified by such a crude and obvious objectification of the male butt, so it embarrasses me how much I love this spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in