Barbara Lippert's Critique

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Hear the beat…of dancing feet. And who could have imagined that it’s the sound of Barbara Walters’ rhythm-challenged peds of lead as she makes hokey hand gestures and sings, heroically offkey, the show-stop ping number from 42nd Street?

Miss Walters, not known for her thick skin or her sense of humor, or for showing off her imperfections, is a delightful shocker in this big, crowd-pleasing public service campaign to celebrate “The New York Miracle.”

The campaign, from BBDO and the New York mayor’s office, is also the sound of major celebs and creatives and production people coming together quickly to...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in