Barbara Lippert's Critique

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During the mid-’90s, there was perhaps no better argument both for and against global advertising (one brand, one voice worldwide) than the commercials for Mentos.

Bracing attempts at hyper-Americana, the spots were off just enough to make you believe in aliens. Essentially unprocessable, and therefore the object of cult worship among college kids and music-video makers, they seemed Japanese by way of Argentina, maybe.

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