Barbara Lippert's Critique

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

One of the hoary rules of journalism is that if you can cite three examples of a new phenomenon, you’ve got a bona fide trend to hype. So when my colleague Kathy Sampey mentioned that three major brands are adopting the word “life” in their tag lines—Coca-Cola with “Life tastes good,” Starburst with “Isn’t life juicy?” and Dodge with the upcoming “Grab life by the horns”—I was intrigued.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in