Barbara Lippert's Critique

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Last year at Cannes, by the time Budweiser’s “Whassup?” had been ecstatically received and then given the Grand Prix, fellow Americans had already started backbiting. The gist of the complaints: Any number of brands could have appropriated the same campaign since the work essentially came readymade from filmmaker/actor Charles Stone III, and the campaign was already so annoyingly overexposed that the agency had nowhere to go with it.

This year it became obvious that Budweiser is a smarter and more flexible ad vertiser than either complaint al lows for.

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