Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad

Model, actor require a reported 45 takes

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Here's a commercial that might stop your Super Bowl party in its tracks.

Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli. And it proves to be quite the unusual advertising job indeed for the Israeli supermodel.

The woman who dated Leonardo DiCaprio for years is called on here to kiss—sloppily, in uncomfortable, silent close-up—the actor Jesse Heiman, who is not Leonardo DiCaprio.

The ad (posted below), by Deutsch in New York and director Mike Maguire of Biscuit Filmworks, will air during the first quarter of Sunday's broadcast on CBS.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in