CPG & Grocery

Banza Introduces Its New Line of Pizzas by Suggesting Every Night Can Be Pizza Night

Why the brand, known for its chickpea-based products and vibrant orange packaging, is entering a new category

An ad campaign, produced in-house, is set to run from Oct. to Feb. 2021.Banza
By Paul Hiebert

October 19, 2020

As an ultimate comfort food that people can quickly make at home, frozen pizza has done well during the pandemic.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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