Banza Introduces Its New Line of Pizzas by Suggesting Every Night Can Be Pizza Night

Why the brand, known for its chickpea-based products and vibrant orange packaging, is entering a new category

An ad campaign, produced in-house, is set to run from Oct. to Feb. 2021. Banza

As an ultimate comfort food that people can quickly make at home, frozen pizza has done well during the pandemic.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.