Banks Stress Community Ties

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BOSTON The First National Bank of Ipswich and Wells Rivers Savings Bank stress their long-standing ties to their respective communities and commitments to friendly customer service in separate campaigns.

FNBI is launching its first work from Trinity Communications of Boston, using the theme line “The way it Was is the way it Is,” as well as 1950s-era photography. The goal is to portray the bank’s ability to deliver today’s products and services with the values and attention of what consumers perceive to be a gentler era.

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