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ATLANTA BankAtlantic said it has tapped Zimmerman Partners Advertising to create a new image campaign.
The assignment follows a review that pitted the Fort Lauderdale, Fla., Omnicom shop against Mad Dogs & Englishmen in New York. There was no incumbent. Previous advertising had been handled in-house and by an assortment of shops on a project basis.
The Miami-based bank has 73 branches primarily in South Florida. According to vice president and director of brand management Dina Shapiro, ZPA put together a campaign touting customer service and Sunday business hours.
Shapiro
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