BankAtlantic Opens Up via Zimmerman Partners

ATLANTA BankAtlantic said it has tapped Zimmerman Partners Advertising to create a new image campaign.

The assignment follows a review that pitted the Fort Lauderdale, Fla., Omnicom shop against Mad Dogs & Englishmen in New York. There was no incumbent. Previous advertising had been handled in-house and by an assortment of shops on a project basis.

The

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