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BankAtlantic in Fort Lauderdale, Fla., turned to hometown shop Harris Drury Cohen (HDC) as its agency of record last week.
Per Competitive Media Re-porting, the client’s ad expenditures were only $854,000 in 1997. BankAtlantic chairman and chief executive officer Alan Levan said, however, that amount would increase “by multiples” because of the increased competition in South Florida.
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