Bankatlantic Is On Account At Harris Drury Cohen

BankAtlantic in Fort Lauderdale, Fla., turned to hometown shop Harris Drury Cohen (HDC) as its agency of record last week.
Per Competitive Media Re-porting, the client’s ad expenditures were only $854,000 in 1997. BankAtlantic chairman and chief executive officer Alan Levan said, however, that amount would increase “by multiples” because of the increased competition in South Florida. “There have been at least half a dozen major mergers in the market in the last year, and a couple of dozen smaller mergers taking place,” he said.