Bank Pro Brings Fidelity to T.G. Madison

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA T.G. Madison has added Fidelity Bank to its roster, the client confirmed.

The account comes to the Atlanta independent agency without a review. Shop president Virgil Shutze approached the Atlanta-based financial institution several months ago with a proposal to create a new brand personality.

“I’ve worked on banks all my life and I love them,” Shutze said. “Advertising is the last legal means for banks to gain unfair advantage over its competition.”

Shutze expects a print and radio campaign to break in early July.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in