Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Boner Group last week landed the advertising account of Republic Security Bank.
The client, headquartered in West Palm Beach, Fla., looked at six other undisclosed agencies for its $1.5 million advertising business.
Officials at The Boner Group said a key part of their winning pitch was providing the bank with a new marketing positioning, “These are the good old days,” which played off the client’s established nostalgia-themed promotional efforts.
“They had another tagline which was close to that, but didn’t quite convey the message,” said Boner principal Ann Savage.
The Palm Beach, Fla.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in