Bank One Bypasses Hispanic Shops in Texas

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DALLAS Bank One has hired Publicis Groupe’s Lapiz as its Hispanic agency on a project basis following a review, the client said.

Publicis’ Bromley Communications of San Antonio and sibling Publicis Sanchez & Levitan of Dallas were among an undisclosed number of agencies contending for the business, sources said.

The Chicago-based bank, which sources said spends less than $1 million on Hispanic media, has worked with Ornelas & Associates, Dallas, since 1992.

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