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CHICAGO Expanding a relationship that began in 1934, Bank One has signed a 12-year, multimillion-dollar sponsorship agreement with the Chicago Bears.
The NFL team’s deal with the Chicago bank will include marketing, events, promotions and sponsorships.
The alliance also includes signage and support at Soldier Field during games and other team events; Bank One sponsorship of Bears community outreach efforts such as Playbooks for Schoolbooks, Tackle Hunger and the Bears’ Coat Drive; Bank One brand presence at future Bears fan convention, training camp and draft day events; and Bank One advertising during certain Bears’ non-game television and radio broadcasts.
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