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Commerce Bancshares has moved its retail and investor services advertising accounts to Bernstein-Rein Advertising from Campbell Mithun Esty.
Charles Ecker, Commerce’s director of marketing, confirmed the consolidation. “As we re-evaluate our competitive position in the marketplace, we feel we could benefit from a more focused strategy, which would best come from a single agency,” he said.
The shift occurred without a review. BR in Kansas City, Mo., has worked for the company’s commercial banking operations for several years, while CME has handled the retail and investor services accounts since 1994, Ecker said.
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