Bank of America Moves to Deutsch

February 17, 2003

Bank of America has shifted its $170 million creative and media duties to IPG’s Deutsch. The media business spent just 14 weeks with Publicis’ Starcom MediaVest; Bozell had the creative account. The move was expected [Adweek, Feb. 3], as the client is shuffling its business in preparation for a merger between Bozell and HSBC agency Lowe.

Bank of America Moves to Deutsch

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Bank of America Moves to Deutsch

EDITOR'S PICKS

Mondelēz Redesigned Barnum's Animals Crackers Packaging, Removed Cages to 'Make the Brand Relevant'

ANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early Sherwin-Williams Ads

If You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OK

Artificial Influencers Are Attracting the Attention of Brands

How Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of 'Pseudoscience'

KFC's Gigantic 'Double Colonel' Might Seem Familiar to Game of Thrones Fans

How Land Rover's Founder Came Up With a Whole New Kind of Vehicle by Doodling in Sand

Season 2 of Netflix’s True Crime Spoof American Vandal Will Focus On … Mass Pooping