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With the 79th Major League Baseball All-Star Game fast approaching at Yankee Stadium, Bank of America is hoping its promotional activities leading up to the game will keep its brand top-of-mind among New York consumers.
Among several initiatives, Bank of America will present a free MLB All-Star concert on the Great Lawn in Central Park. Local Jersey boy Jon Bon Jovi, whose current “Lost Highway World Tour” is the top-selling tour in the world, will be the one to perform at the concert on July 12.
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