Band-Aid Adds Non-White Skin Tone Bandages After a Previous Failed Attempt

A number of competitor brands have been selling inclusive bandages to fill the gap

five bandages in a range of skin tones
The Band-Aid brand said it will donate $100,000 to the Black Lives Matter foundation. Johnson & Johnson

Johnson & Johnson brand Band-Aid, which was founded in 1920, announced this week that it will launch a new range of inclusive bandages that don’t just match white skin. The announcement was made via an Instagram post on Wednesday.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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