Band-Aid Adds Non-White Skin Tone Bandages After a Previous Failed Attempt

A number of competitor brands have been selling inclusive bandages to fill the gap

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Johnson & Johnson brand Band-Aid, which was founded in 1920, announced this week that it will launch a new range of inclusive bandages that don’t just match white skin. The announcement was made via an Instagram post on Wednesday.

“Band-Aid is dedicated to inclusivity and providing the best healing solutions in colors that recognize a range of skin tones,” said Megan Koehler, communications leader at Johnson & Johnson Consumer Health. “We’ve made a commitment to launch a range of bandages in light, medium and deep shades of brown and black skin tones.”

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