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CHICAGO Tapping into a growing niche service known as experiential marketing, three former advertising executives are opening a shop dedicated to that segment called Bamboo Worldwide today.
The Chicago agency’s debut comes at the same time of the Experiential Marketing Summit being held today through Wednesday at the Peninsula Hotel in Chicago.
Bamboo will solely provide experimental marketing services, which create engaging experiences that connect with consumers at a personal level and are considered a form of event marketing.
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