‘Baltimore Sun,’ Aquarium Hire MGH

DALLAS MGH has added the National Aquarium and The Baltimore Sun to its client roster for marketing chores, the agency said.

The Owings Mills, Md., independent will handle media planning and buying for the aquarium in Baltimore.

For the Sun, MGH will develop an ad campaign that will break early next year, along with media planning and non-conventional messaging.

Both clients spend about $1 million annually in measured media, per Nielsen Monitor-Plus.

Eisner Communications had handled the National Aquarium’s advertising until the longtime Baltimore agency closed its doors in November.

As Maryland’s leading tourist attraction and a destination of international repute, the aquarium draws more than 1.6 million visitors per year.

MGH will provide “a targeted, comprehensive plan that will guarantee the best audience reach,” said Jane Goldstrom, the agency’s evp, media director.

Along with MGH, the Sun has hired marketing consultant James Dale of Richlin/Dale to increase the daily’s penetration for its online and print formats.

Dale has begun working with Sun executives on a strategic positioning and marketing plan for which MGH will create an ad campaign that will involve creative, traditional and non-traditional media in central Maryland.

MGH also handles media for Baltimore’s WBAL-TV and CBS Radio, which operates five top-rated stations in the metropolitan area.