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DALLAS MGH has added the National Aquarium and The Baltimore Sun to its client roster for marketing chores, the agency said.
The Owings Mills, Md., independent will handle media planning and buying for the aquarium in Baltimore.
For the Sun, MGH will develop an ad campaign that will break early next year, along with media planning and non-conventional messaging.
Both clients spend about $1 million annually in measured media, per Nielsen Monitor-Plus.
Eisner Communications had handled the National Aquarium’s advertising until the longtime Baltimore agency closed its doors in November.
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