Why a Fashion House Made a Drama Series That Looks Nothing Like Branded Entertainment

Balmain teamed up with broadcaster Channel 4 to make a show that would appeal to a younger generation

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The main character in Fracture, a new drama series from luxury fashion house Balmain and U.K. broadcaster Channel 4, is trying to find her voice. As music artist Mya flees everything familiar and searches for the inspiration to write songs, she slowly discovers her powers of expression and creativity.

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