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The main character in Fracture, a new drama series from luxury fashion house Balmain and U.K. broadcaster Channel 4, is trying to find her voice. As music artist Mya flees everything familiar and searches for the inspiration to write songs, she slowly discovers her powers of expression and creativity.
Fracture’s narrative partly mirrors Balmain’s own creative journey as it seeks new and unexpected ways to reach people. While not the first brand to wade into the world of entertainment, Balmain is hoping to stand apart with this attempt and win real fans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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