Is Bally's Conditioning for a Review?

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LOS ANGELES – A planned restructuring at Bally’s Health and Tennis Corp.’s marketing department has led to speculation that the company will launch a review for the $35-million account currently at Western International Media/L.A. for media buying and Suissa Miller/Santa Monica, Calif., for creative. Bally’s new vp/marketing Sandy Silver confirmed that he will consolidate the marketing staff at the Chicago headquarters.

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