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BOSTON Bally Total Fitness said it has named Eastwest Marketing Group to handle creative and promotional chores following a review.
The Chicago-based client spent $75 million in measured media last year and close to $50 million through the first half of 2006, per Nielsen Monitor-Plus.
Various shops and the client’s in-house marketing department previously handled the assignment.
“We believe in taking an integrated marketing approach and were impressed with Eastwest’s one-stop shop capabilities,” said Bally CMO Jim McDonald, in a statement.
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