How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Battling a decline in new membership, Bally Total Fitness will target previously overlooked targets with TV spots featuring more well-rounded models than the hard bodies of past campaigns, said new CMO Martin Pazzani.
“We’re learning that we can’t impart a one-size-fits-all message—literally and figuratively,” said Pazzani, who joined the chain in August from his own marketing consultancy.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in