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As people aim to cut back on their alcohol intake, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content.
Ballantine’s Light, produced by French spirits brand Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain earlier this year and has now been followed by a campaign featuring three TV spots with half the advertising missing.
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