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It’s only been a few weeks since National Hot Dog day and the auspicious rollout of the iconic Weinermobile to Airbnb. Time for a silver-screen advertising network to ketchup on all the excitement? (Full disclosure: more bad puns to follow).
National CineMedia (NCM), during its pre-show program called Noovie, will launch an augmented reality game on Friday with Ball Park franks. Moviegoers at AMC, Cinemark, Regal and other theater chains will be able to immerse themselves in a track-and-field contest where anthropomorphic hot dogs race each other, jump hurdles and finish best.
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