Baldwin & Stone Delves Deep

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“Perversion,” “gender & sexuality” and “gay studies,” areas routinely shunned by most mainstream advertisers, are central topics of Baldwin & Stone’s first work for Otherbooks.com, a retailer of psychology texts.

Print ads and direct mailers, tagged “Get to the heart of the mind,” are designed to drive traffic to the site, which the Cambridge, Mass., agency helped design. The client is the e-commerce arm of New York boutique Other Books, an affiliate of Other Press Publishing.

Each execution focuses on a different area of psychological inquiry.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in