Baldwin& Picks Account Chief

Baldwin& in Durham, N.C., has recruited Jerry Bodrie as its first account services director. He takes over account management duties from Erin Bredemann, who will now focus on digital strategy and execution. Bodrie was most recently an account director at GSD&M, Austin, Texas, working on BMW and new business initiatives. Previously he has held posts at McKinney (where he worked with shop founder his new boss David Baldwin), Bozell and McCann-Erickson. Bodrie said: “The work I did with David and Bob Ranew at McKinney was some of the most satisfying of my career, whether on big accounts like Audi, or on little projects like Gibson, where we got paid in guitars.