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BOSTON Braving the brutal economy, veteran creative executive David Baldwin has launched his own shop, Baldwin&, a six-person operation in Durham, N.C.
The new agency has a single project-based client, telecommunications giant Nortel, which is navigating the federal bankruptcy process.
“We’re looking for provocative ways to redefine their enterprise and to place them back into the networking/communications marketplace,” Baldwin said. “Specifics are still under wraps.
Baldwin, a former partner and ecd at Durham-based McKinney, also serves as president of The One Club.
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