Baldwin Breaks Benefits Ads

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Managing pension plans with multiple vendors is like performing a balancing act in a circus. That’s the theme of Baldwin & Stone’s first campaign for New York Life Benefit Services to promote the company as a single-source provider of solutions.
Tagged “Your complete resource,” the effort includes illustrations of a man walking on a tight-rope while monkeys tug at his face and hair, and a woman balancing acrobats while twirling hoops and riding a unicycle.
The budget was not disclosed but is believed to be at least in the mid-seven-figure range [Adweek, April 24].
The company decided to go with...

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