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Former Washington Redskins executive Stephen Baldacci has become a partner at E. James White Communications. Beginning today, the agency will operate as White & Baldacci.
Baldacci, who served as president of business operations and chief marketing officer for the NFL team, joins Matt White, chairman and CEO of the Herndon, Va., independent agency.
Baldacci’s arrival also signals a change in the agency’s management model. White said W&B will shift its focus from creative resource to marketing consultant.
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