Bakery Moves Media to Carat

NEW YORK Unilever’s George Weston Bakeries, known for its Thomas’s English Muffins and associated brands, is shifting its estimated $20 million media planning and buying account to Carat USA here following a review against undisclosed contenders, a Carat representative said.

Media planning had been at Bates USA, while media buying had been handled through Zenith. Bates USA retains the creative assignments for all of the bakery’s brands.

GWB is headquartered in Bay Shore, N.Y.