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BOSTON Le Pain Quotidien, a Belgian bakery cafe chain, has awarded its ad account to Publicis Groupe’s Duval Guillaume in New York.
Duval Guillaume will provide advertising and marketing support for the brand, with an emphasis on new store openings, in-store activity, publicity, events and promotions. Efforts in traditional and nontraditional media will break in the fall. A new location in Washington, D.C., is set to open next month, with others rolling out soon in Canada and Australia.
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