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Temerlin McClain bows its first spot for Subaru of America’s new Baja vehicle in movie theaters Friday.
The colorful, high-energy execution displays the versatility of the Baja by showing quick flashes of objects inside the cargo bed, including a harp, a jukebox and a bike. Special effects give the vehicle a three-dimensional feel.
“We wanted to create a sense about this vehicle that it was for everybody for whatever you want to use it for,” said Tony Balmer, Temerlin’s account director on the Subaru account.
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