Bainsfair Exits TBWA

NEW YORK TBWA European chairman Paul Bainsfair is leaving the Omnicom Group network, two months after shifting from president to chairman of the region.

Bainsfair spent nine years at TBWA and rose to European president in April 2004. In January, he shifted to regional chairman when Perry Valkenburg, president and CEO of Central and Eastern Europe, rose to European president.

At the time, Valkenburg also took the title of COO international. TBWA is not expected to fill the European chairman’s post.

“I’ve been a part of the TBWA Worldwide management team for the last nine years. In that time, TBWA has grown to be one of the world’s leading networks,” said Bainsfair. “Recent changes in management responsibilities, however, have altered my role and I now think it is a good time for me to move on.”

International president Keith Smith, who oversees Europe, Africa, the Middle East and the Asia-Pacific regions, acknowledged that the “orbit of [Bainsfair’s] responsibilities did change following our senior management reshuffle late last year and we understand that he has been less satisfied with his role.”

Worldwide CEO Jean-Marie Dru wished Bainsfair well, describing him as a friend with “great leadership qualities.”