Baileys Spot Shakes, Stirs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK This holiday season, Baileys wants partygoers to discover their unique “shakerface.” A global spot from Bartle Bogle Hegarty in London attempts to create a new seasonal drink—and ritual to go along with it. The clip focuses on the contorted expressions created when folks prep their drinks using martini shakers. The faces actually make the process look enticing, even if the effort produces somewhat unflattering portraits. The spot stays closely focused on a woman’s face as her cheeks and lips stretch in slow motion with each twist and turn of her head.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in